Building the Brand

Store news

A lot of exciting news has been going on since my last post and I wanted to take the time to share with you how things have been progressing.

First, I am very excited to share with everyone that La Touraine will appear in British GQ during the months of May, June and July!  This feature set will run in both the print and online editions.  If you would like to see more, go here: 

https://www.gq-magazine.co.uk/gallery/gq-shops-watches-edit

For the month of May, we've decided to lead off with our classic Voyager.

We are also including a discount code: GQ10 for any readers of GQ to use on a new watch or accessory here at La Touraine.

Secondly, I am pleased to announce that our following on the La Touraine Facebook page is now over 13,000 people and soon to hit 14,000! This is an incredible number to hit since the store has only been around since November!  Our Instagram is also nearing 6,000 followers so if you are not following us on either platform, please be sure to join! We share discounts and sales on those pages fairly regularly so you don't want to miss out.

Lastly, I will be adding an Amazon store soon to expand the brand's sales footprint for our customers.  This will help us reach an even larger audience than ever before on the largest online retail site in the world. To further improve traffic to this site, you might have also noticed a ramp up of posts and ads on social media.  This is one part of an ongoing strategy to raise brand awareness and get our name out there.  I've also been working with google ads to use the most focused keywords and shopping placements to also increase traffic.  

Just wait until you see what's next.

Thank you for reading,

Dave Moggio

Founder, La Touraine


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