Welcome to La Touraine
La Touraine is named after the ship that brought my great-grandparents to Ellis Island. My great-grandparents were farmers from northern Italy that decided to save up their money and move to the New World in the 1880’s to begin a new life.
Like that journey for a young family from Italy, La Touraine represents the spirit of taking risks, making sacrifices, doing what is right - not what is easy, and hard work.
My journey into watches began when I was 14, my first watch was a military style Victorinox that I saved up allowance and chore money for. It cost me $65 and immediately caught my eye with its simple design and value for the money.
I still own this watch a couple decades later.
As a watch enthusiast, the design and quality of Swiss watch brands always appealed to me, but were out of reach financially. It’s hard to buy a Swiss watch when you have bills to pay!
After years of trying a lot of designer brand watches and seeing the materials used, I decided that people shouldn’t have to deal with a poorly made watch just because they didn’t have the money for a Swiss brand.
I tried tons of brands and none of them held up over time. (No pun intended).
About a year ago, I decided to build my own. Using what I’ve learned from these other brands and the money I’ve lost from buying them, I knew what to use and what to avoid
My goal was simple: Create watches that offered outsized value for a price people could afford. Then, unlike major brands, offer customer service they couldn’t.
Why deal with a rep when you can speak with the founder?
That is why La Touraine was founded, and after selling dozens of watches, I am proud of where it is going.
I put substance over flash, value over marketing and the customer over profits.
And I’m just getting started.
La Touraine watches are made for people that value hard work and making sacrifices for a better tomorrow. Much like a new family crossing the Atlantic, I want you to find your calling, a better life and build your own legacy.
As you build your future, I want to take away one worry: what's on your wrist.
Founder, La Touraine