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Watches for Hands that Actually Do Something.

Dive, field, tachymeter, GMT, sapphire-hard fronts, real rotating bezels, movements you can hear. Priced so you'll wear it in salt water instead of a safe.

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Watches for hands that actually do something.

Dive, field, tachymeter, GMT. Sapphire-hard fronts, real rotating bezels, movements you can hear. Priced so you'll wear it in salt water instead of a safe.

Shop Heritage Racer

Shop All Watches

Affordable Luxury, Built to Keep Up with You

At La Touraine, we design watches for men who live boldly and demand more—more durability, more style, and more value.

Our Story

Shop Automatic Watches

Seafarer | Bold. Refined. Built for Exploration.

$549.99

21 Reviews

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A stainless steel automatic watch with a purple sunburst dial and a silver link bracelet, resting on a white and gray marble surface.

Atlantica Automatic Dive Watch

From

$349.99

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4.7

1,400+ happy customers

Thousands of Watch Enthusiasts

"Every watch i have gotten from him (all he have done) are amazing and worth the money. They are by far my favorite watches in my collection and this one is awesome.”

Clayton A

Insane watch for the price. I have owned watches that cost five times as much and don't even compare. You not only get a killer piece, you get 4 straps with it. First watch I've ever bought where my first thought wasn't, "what's next?" Kudos. Amazing watch.

Steve E.

To put it simply, this watch is worth more than you pay for it. Dial is very nice, everything feels quality, lume is ready to shine the second light touches it. Just incredible. Dave found me the spec I wanted after an email and I couldn’t buy it fast enough. I’m very pleased. You got yourself an ongoing customer and fan.

David Rivas

Pictures do no justice, this watch is absolutely amazing! My second LaTouraine watch and I can’t wait to get my 3rd. I plan to own them all! The best bang for the buck your gonna find imo

Eric E

This is one of the coolest watches I have ever seen. The "Pepsi" color way doesnt' do this watch justice. This watch made me put my $1,000 watch down and start wearing the Commodore. I highly recommend if you are into homage watches. Amazing detail on every piece of the watch.

Mark O.

This is one of the coolest watches I have ever seen. The "Pepsi" color way doesnt' do this watch justice. This watch made me put my $1,000 watch down and start wearing the Commodore. I highly recommend if you are into homage watches. Amazing detail on every piece of the watch.

Mark O.

Find the Right Engine

Compare

Automatic

Atlantica

Hand-wound

Heritage Racer

Quartz

Maritimer

Best For

Daily wear, diving, travel

Enthusiasts and ritual

Set it and forget it

Power

Your wrist, 42h reserve

Manual wind, 42h reserve

Battery, 3+ years

Accuracy

−20/+40 sec per day

−15/+25 sec per day

±15 sec per month

Water Resistance

660 ft (20 ATM)

50m

100m

Crystal

Sapphire crystal

Sapphire-coated mineral

Starting At

$349.99

$499.99

$129.99

Compare

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Named for a Ship, Built for a Legacy

We're named after the S.S. La Touraine, the ship that carried our founder's great-grandparents to Ellis Island in 1893. That story of sacrifice and resilience shapes everything we build. Founder Dave started collecting at fourteen, then watched luxury watches drift out of reach — so he created a brand that delivers real craftsmanship, durable materials, and timeless design without the premium price tag. Quality over flash. Customers over profits. Every piece is made to be passed down.

Read Our Story