It had to start somewhere..
After selecting the movement, case and glass materials, along with the leather bands to be used, I focused on the branding: placement of logo, script used, font sizing and how it would be laser engraved in order to make these watches much more than just something off the shelf.
The watch face was an area of attention too. I wanted to have the font size to be small enough to hint at elegance without blaring a logo on someone's wrist. I think we got it right:
With the mockups complete, I waited to receive the product sample...