Bezel Coffee Company

The Best New Coffee Company Around!

The pairing of coffee with watch fans worldwide is strong. Today we're announcing our own coffee brand made by watch enthusiasts for watch enthusiasts. Every La Touraine watch sold will come with a FREE 3oz bag of our dark roast Bezel Coffee.

Introducing Bezel: Coffee That Clicks

In a world that constantly seeks perfection, where every detail matters, there's one beverage that stands out, ready to enrich your daily grind. Bezel Coffee is not just a drink; it's an experience. With a tagline that proudly boasts, "Coffee that Clicks," we bring you the essence of watchmaking excellence in every cup.

Crafted with Precision: The Art of Bezel Coffee

Bezel Coffee is more than just your morning pick-me-up. It's a carefully crafted masterpiece, born from a passion for perfection. We believe that the path to greatness begins with attention to detail, and like our watches, it shows in every sip of our coffee.

Our beans are hand-selected and ethically sourced from the world's finest coffee-growing regions, where farmers pour their hearts and souls into producing the most exceptional beans. At Bezel, we only settle for the best, and it's reflected in the richness and depth of our coffee.

The Roasting Process: Where Science Meets Art

The key to extraordinary coffee is in the roasting process. At Bezel, we blend the art of roasting with the precision of science. Our master roasters carefully develop profiles that elevate the unique flavors and aromas of each coffee bean variety. The result? A symphony of taste that's unparalleled.

Starting out with our dark roast, Bezel will be expanding to Light and Medium flavors in 2024. Every sip of our dark roast is a journey, an exploration of flavors that dance on your palate, leaving you craving the next cup.

Coffee That Clicks: Beyond Taste

Bezel Coffee is more than just a delicious brew. It's a lifestyle, a philosophy. It's about those moments of clarity and connection between a watch owner and a coffee lover, those clicks that happen in life when everything aligns perfectly like the bezel on your La Touraine watch. It's about savoring the present, the small pleasures, and making every day extraordinary.

With Bezel in your cup, you're ready to seize the day, to tackle challenges, and to celebrate the triumphs. We believe that coffee should inspire, uplift, and connect people much like our watches. That's why we created Bezel - a coffee that's not just a beverage but a companion on your journey through life.

Sustainability: Nurturing the World We Love

Bezel Coffee is committed to sustainability. We understand that the world we love, the one that nurtures our coffee, needs our care and attention. That's why we work closely with coffee growers who share our commitment to sustainable practices. From eco-friendly packaging to ethical sourcing, we're dedicated to making a positive impact on the environment and the communities that grow our beans.

Join the Bezel Coffee Revolution

Are you ready to experience coffee that clicks? Bezel is more than a brand; it's a promise of excellence, a commitment to quality, and an invitation to savor life's finest moments.

Whether you're a coffee connoisseur or someone just starting your journey, Bezel Coffee is for watch and coffee lovers. It's for the early risers, the dream chasers, and the everyday heroes who make life extraordinary. It's for anyone who believes in the power of a perfectly timed cup of coffee to make every moment remarkable.

Join the Bezel Coffee revolution today. Let's create those clicks, those moments of clarity, and those memories that will stay with you forever. Because with Bezel and La Touraine, every second enjoyed with a cup of coffee is an opportunity to make life click.