Timeless Craftsmanship for Every Adventure
Because you shouldn’t choose between durability and looking sharp.
La Touraine Watches: Affordable Luxury, Built to Keep Up with You
At La Touraine Watches, we believe luxury shouldn’t come at the expense of practicality. Since our founding, our mission has been clear: to design affordable luxury watches that stand up to the rigors of modern life without compromising on style or quality. Born out of frustration with overpriced timepieces and fragile designs that can’t keep pace with active lifestyles, La Touraine was created to meet the needs of those who live boldly and demand more—more durability, more value, and more versatility.
Named after the S.S. La Touraine, which brought our grandparents to America in 1893.
Inspired by our ancestors' journey, our products embody a sense of tradition and heritage.
Explore Our Collections
Our Largest Dive Watch
Seafarer returns with massive updates and improvements inside a new 43mm case size.
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